Intelligent People Ltd

Senior Digital Marketing Analyst

Location
England, London
Salary
£45000 - £55000 per annum + + Benefits
Posted
11 Nov 2016
Closes
09 Dec 2016
Ref
LSS-6443
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
A Senior Digital Marketing Analyst / Senior Social Media Analyst / Senior Digital Data Analyst is needed by a mobile app and web-based tech start-up.

Going through a phenomenal expansion phase at present, they are looking for a Senior Digital Marketing Analyst / Senior Social Media Analyst / Senior Digital Data Analyst who will optimise their digital marketing efforts and accelerate their user acquisition.


The Senior Digital Marketing Analyst / Senior Social Media Analyst / Senior Digital Data Analyst will be responsible for:

* Processing data to guide the digital marketing operations
* Analysing the marketing data and creating guidelines and rules from insights gained
* The digital marketing testing regime and choosing variables to test, defining the A/B tests, analysing the results and drawing conclusions
* Providing deep insights for marketing, including lifetime value by channel, customer segmentation and break even points for discounting
* Integrating marketing and company data through APIs and SQL
* Owning the reporting of marketing performance, from creation through to execution
* Implementing platforms and tools that will enable further insights
* Overseeing the implementation of code on apps and pixels on websites to enable comprehensive data capture
* Overseeing market research to capture demographic and behavioural insights


The Senior Digital Marketing Analyst / Senior Social Media Analyst / Senior Digital Data Analyst must have:

* Strong academics - preferably a numerical degree from top-tier university
* A depth of experience with Facebook & Twitter and ideally further experience across other digital channels
* Strong market awareness and an interest in competitors
* A strong grasp of data from social media platforms
* An intuitive and rounded sense of how to process data


Having recently secured their Series A round of funding, this is an exciting opportunity for a Digital Marketing Analyst / Senior Social Media Analyst / Senior Digital Data Analyst to join an expanding start-up.


Intelligent People is a specialist Senior Digital Marketing Analyst recruitment agency.