Web Analytics Support

England, West Midlands
£Competitive + benefits
11 Nov 2016
09 Dec 2016
Marketing Disciplines
Analysis, Graduate Marketing, Insight, Marketing
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Data Analyst

Web Analytics Support

This is an exciting opportunity to join a leading car manufacturer to support their web analytics function. Offered on a 12-24 month contract basis this role requires a detailed knowledge of google 360 alongside the ability to draw meaningful insights from raw data. This role is designed to increase the commercial performance of digital marketing activity, generate new data intelligence to drive strategic direction and to identify key digital KPI's.

Responsibilities include but are not limited to:

  • Working to increase the number of leads generates by websites by using web analytics to define and audit user journey improvements.
  • Managing online performance tracking tools.
  • End to end monitoring of leads ensuring none are lost in the digital journey.
  • Providing senior management with reporting and insight on digital performance.
  • Identifying and implementing improvements in systems, process, tagging and reporting to increase the return on investment.

Skills & experience required:

  • Educated to degree level or equivalent.
  • Dedicated web analytics experience with the ability to take raw data and turn it into meaningful insights.
  • Detailed knowledge of Google 360.
  • The ability to build and deploy a website tag plan.
  • Advanced user of Microsoft Access & Excel

A competitive annual salary and comprehensive benefits package is on offer.

To be considered for this role, please forward your CV and a covering letter to Hannah Mcilvennie at Copeland Automotive Recruitment.