Hudson

Acquisition Campaign Manager

Recruiter
Location
England, London
Salary
Bonus + Benefits
Posted
10 Nov 2016
Closes
08 Dec 2016
Ref
UK750590
Marketing Disciplines
B2C
Industry Sector
Insurance
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Responsibilities:

  • Develop media plans, budget allocation and management of Direct Marketing campaigns in line with Consumer division challenging ROI targets - on and offl-line!
  • Manage creative direction and development of communication plans.
  • Manage large budget and its allocation across different campaigns and channels
  • Analyse and interpret campaign performance and support strategic direction for channels.
  • Understand impact of multiple channels and evaluation of performance across multiple channels.
  • Support and manage if required the procurement of suppliers setting up required SLAs to meet business needs.
  • Liaise with preferred suppliers and legal teams to ensure service contracts are current and up to date.
  • Supports forecasting of demand and liaises with key stakeholder to ensure adequate level of resources - online and offline.

Requirements:

  • Experience in running B2B acquisition direct marketing campaigns
  • Strong communication skills to manage relationships with in-house and external creative and media agencies
  • Ability to lead, manage, and share knowledge to help development of wider marketing team in building a direct response business
  • Business or marketing related degree
  • Ability to influence at all levels

Please note you will receive an automated response advising you that we have received your CV.

Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.