EMR

Senior Marketing Manager - Lead Generation

Recruiter
Location
England, London, City of London
Salary
£55000 - £65000 per annum
Posted
08 Nov 2016
Closes
06 Dec 2016
Ref
96916
Marketing Disciplines
B2B
Industry Sector
IT / Technology
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

This role reports directly into the Global Director of Product and you will be responsible for developing and implementing the UK strategy and bespoke marketing campaigns for the portfolio of products.

The primary focus of this role will be to drive lead generation within the main target verticals which include Retail, Media, Travel and Financial Services.

You will be responsible for:

- Developing and delivering campaigns into target specific sectors

- Driving lead generation and Marketing ROI through direct marketing and online activities

- Research, choose and negotiate events/sponsorship for participation

- Own and administer marketing budget for the region

- Implement the "Go to Market" proposition

The successful candidate will come a mobile amnd digital industry

You will have:

- Experience of B2B marketing

- Knowledge and experience of marketing Software as a Service propositions

- Marketing experience in multiple areas including lead generation, mobile marketing, event management, email marketing, digital marketing, marketing automation tools

- UK experience with European and International experience as a bonus