Intelligent People Ltd

Marketing Director - IT Services

Location
England, London
Salary
£80000 - £90000 per annum + benefits
Posted
07 Nov 2016
Closes
05 Dec 2016
Ref
JO0006426
Marketing Disciplines
B2B, Channel Marketing, Marketing
Industry Sector
IT / Technology
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Marketing Director - IT Services

£90k + benefits

Central London


Working for a high growth, £35m t/o, IT services organisation, the Marketing Director / Head of Marketing / Senior Marketing Manager role involves leading a small team to support rapid growth across financial services, legal and government sectors. The role has broad scope and includes setting strategy and execution across brand, content, digital strategy internal and external communications and especially lead generation.

The Marketing Director / Head of Marketing / Senior Marketing Manager will:
·Create & Implement marketing strategy in line with group strategy
·Provide leadership to the marketing team to ensure effective delivery of the plan
·Align with product, sales & account management to ensure that are products & services are positioned effectively with our current & future customers in mind
·Define and own the marketing process that clearly identifies the customer's personas so there is clarity of message
·Develop and deliver a customer acquisition plan that drives high quality leads to the sales organisation
·Work on marketing retention plan for existing customers through targeted campaigns for up/cross sell opportunities
·Manage all budget and forecasting as well as manage cost of acquisition of each customer
·Manage all external agencies and suppliers

The Marketing Director / Head of Marketing / Senior Marketing Manager will have:
·Strong previous experience in a broad marketing role in a B2B high value/solution sales environment, such as software, IT services, technology solutions, etc.
·Experience across all marketing areas, including brand, communications, PR, collateral, events and lead generation campaigns.
·First class communication and stakeholder management experience.
·Some previous people management experience.

Intelligent People is a specialist Marketing / Senior Marketing Manager / Marketing Director recruitment agency.