Hudson

Global Head of Marketing

Recruiter
Location
England, London, City of London
Salary
Bonus + Benefits
Posted
04 Nov 2016
Closes
02 Dec 2016
Ref
UK751075
Marketing Disciplines
B2B
Industry Sector
IT / Technology
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side

Responsibilities:

  • Develop and implement a comprehensive marketing strategy that drives new sales leads and increases the mindshare of the products and services.
  • Work closely with the sales teams collaborating on strategy implementation.
  • Develop and implement robust metrics and KPIs to measure the ROI of marketing campaigns.
  • Manage the marketing budget and ensure optimal use of marketing funds to deliver the greatest ROI possible.
  • Delivery of all day-to-day marketing communications activity in conjunction with management team agreed objectives.
  • To coordinate and develop all marketing collateral including brochure material, case studies, fliers, website content and newsletters including copywriting.
  • Develop and implement comprehensive and effective social media marketing plan which drives lead generation and website traffic.
  • To liaise, regularly, with Chief Marketing Officer to ensure coordination and implementation of Group marketing and brand strategy.
  • To develop and coordinate a calendar of exhibition and attendance.
  • To coordinate requirements for and attend events and exhibitions.

Requirements:

  • Significant experience in software product marketing and strategy.
  • Global experience would be an advantage, but this is not essential.
  • Track record of designing and implementing a global marketing strategy.
  • Excellent written and verbal communication skills.
  • Solid stakeholder management experience.
  • Experience in and knowledge of the energy sector would be an advantage but not essential.
  • Proven track record in the delivery of marketing projects and campaigns.
  • Excellent presentation skills.
  • Confident, self motivated and demonstrates initiative.

Please note you will receive an automated response advising you that we have received your CV.

Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.