eCommerce Optimisation Analyst

Recruiter
Location
Bournemouth
Salary
Competitive, Please enquire.
Posted
03 Nov 2016
Closes
01 Dec 2016
Ref
6606
Contact
Joe Child
Marketing Disciplines
Digital / Online Marketing, Ecommerce
Industry Sector
Digital / Online
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Agency Side
Job Role
Data Analyst
Description

Based on the beautiful South Coast, this business bucks the trend of their market by having a highly ethical approach, matched by a cutting-edge digital team. Their brand has stood tall for generations; analytics will allow them to continue in this vein and remain at the forefront of their market online. Essentially, they’re looking for a conversion rate optimisation (CRO) specialist here. With a particularly complex customer journey at times, you’ll become immersed in a testing but extremely rewarding market.

What you’ll be doing

As part of a wider team of 25, you’ll report into the Analytics Manager working closely alongside a team of 4. In the past year the business has begun using a new testing software, so your goal will be to hit the ground running as soon as possible to develop a robust testing programme. This will be formed through analysis of the customer journey, digital content and competitor information, and in turn will allow you to generate insights and personalise the customer experience. With the size of their customer base, it’s hugely exciting that relatively small (and often simple) changes will have a marked impact on optimising conversions and therefore growth online. What drives even stronger results is being able to work closely with the wider team to act on these insights. The development and digital content teams will become good friends in pushing these changes online, so being able to communicate effectively at all levels will be key.

What experience you’ll need

It will likely come as no surprise that having an analytics or testing background from another eCommerce or digital environment would allow you to thrive here. Being well versed in MVT and a/b testing, Maxymiser (or any other similar software) and having exposure to the wider digital mix (UX, analytics and content) will stand you in great stead for the role.

What you’ll get in return for your talents

A competitive salary dependent upon experience (confidential for now so please enquire) along with a raft of additional benefits. These include 30 days holiday, a generous pension, annual bonus scheme, private medical insurance and discounts that extend across all product ranges.

What’s next?

Excited? Drop Joe a note to hear more about this one.