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Marketing Coordinator

Marketing Coordinator

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  • Permanent
  • London, London
  • 27,500 - 31,000 GBP / Year

A leading airline are looking for a Marketing Coordinator to join their busy London office.

You will build marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.You will plan and execute marketing campaigns across paid, earned, and owned channels. You will work closely with local offices in the Europe region, the sales planning team in Tokyo, as well as with agencies to achieve objectives set forth by the department.

Role and Responsibilities:

  • Maximize potential of email marketing to effectively generate leads and drive conversions
  • Build a database of quality leads through newsletter signups, produce emails based on customer segments, demographic, journeys and preferences, and monitor email deliverability, open rates, and click-through rates for optimization
  • Support the execution of paid marketing campaigns across a broad range of digital marketing channels such as SEM, programmatic, and socials
  • Evaluate the impact of marketing programs in achieving their stated objectives
  • Assist in the management of sales collateral
  • Analyse marketing analytics reports and end-of-campaign reports to develop optimization plans together with the stakeholders
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors

The ideal candidate will have:

  • 5+ years experience building complex marketing programs and reporting on the results. Work experience in a media agency is highly desired
  • A track record of effectively measuring and analysing campaign performance metrics, such as ROI, conversion rates, engagement rates, and applying learnings for future campaigns
  • Experience in managing stakeholders, including senior management
  • Competence as a creative writer with an eye for great emails, social posts, and landing pages
  • Experience in collaborating with creative teams to develop compelling and impactful campaign content, including copywriting, visual assets, videos, and other creative elements
  • Proficiency in marketing metrics in full-funnel campaigns
  • Experience in designing and implementing A/B tests and experimentation to optimize campaign elements and drive continuous improvement
  • 3 years of working experience with Excel or other analytics tools
  • Strong project management skills
  • Experience in using collaboration tools such as JIRA or Asana
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • Experience in working in a multicultural working environment
  • The willingness and ability to adapt to different team dynamics, work cultures, and emerging trends in the industry
  • Strong verbal and written communication skills to effectively convey ideas to the team and stakeholders
  • The ability to deal with ambiguous circumstances
  • Proficiency in business-level Japanese and English language skills

If you are interested, please make your application below today, or contact Tom Place at Reed Marketing – Farringdon.

Job Overview
Category
Category not defined
Offered Salary
GBP27,500 - 31,000 Per YEAR
Job Location
London, London
Job Type
Permanent
Consultant