Digital Marketing Executive, B2B Media, South London, £28k
We have an excellent opportunity for an experience Digital Marketing Executive to join a rapidly expanding team within a leading B2B media business.
The role will provide opportunities to build your level of Email Marketing and Marketing Automation along with other valuable expertise in a dynamic and competitive B2B environment
The role will suit a bright, enthusiastic individual who is keen to learn and develop and get fully involved in all aspects of the digital marketing strategy.
Key responsibilities include;
- Mapping end-to-end communications on lead journeys using content grids
- Managing Newsletters and E-updates
- Creating Automated Tactical Campaigns
- Creating Automated Core Programmes (e.g. Nurture programmes)
- Executing ABM campaigns
- Building Content Journeys
- Creating Landing pages
- Keep the roadmap up-to-date and keep focus on strategic activity
- Optimising email communications to ensure messaging throughout the lifecycle is correct
- Supporting other marketing teams with technologies such as ExactTarget, Eloqua, Adobe Target
Skills and experience required;
- Degree educated (or equivalent)
- Experience in an Email Marketing role, experience using HTML and deploying emails through an Email Service Provider or Marketing Automation system
- Passionate about Email Marketing, Lead Lifecycle optimisation and on-site testing
- Results driven and keen to bring new ideas to help the team excel
- Experience/knowledge of Marketing Automation Systems and lead nurturing principles will be an advantage
- Experience using Dreamweaver and creating HTML emails
- Knowledge of planning, building and optimising dynamic campaigns
Please apply for more details!