Brandgaard Recruitment

Digital Marketing Executive, B2B Media, South London, £28k

Sutton, London (Greater)
£25,000 to £28,000
18 Oct 2016
15 Nov 2016
Industry Sector
Media Owner, Media Publishing
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

We have an excellent opportunity for an experience Digital Marketing Executive to join a rapidly expanding team within a leading B2B media business.

The role will provide opportunities to build your level of Email Marketing and Marketing Automation along with other valuable expertise in a dynamic and competitive B2B environment

The role will suit a bright, enthusiastic individual who is keen to learn and develop and get fully involved in all aspects of the digital marketing strategy.

Key responsibilities include;

  • Mapping end-to-end communications on lead journeys using content grids​
  • Managing Newsletters and E-updates
  • Creating Automated Tactical Campaigns
  • Creating Automated Core Programmes (e.g. Nurture programmes)
  • Executing ABM campaigns
  • Building Content Journeys​
  • Creating Landing pages​
  • Keep the roadmap up-to-date and keep focus on strategic activity
  • Optimising email communications to ensure messaging throughout the lifecycle is correct
  • Supporting other marketing teams with technologies such as ExactTarget, Eloqua, Adobe Target

Skills and experience required;

  • Degree educated (or equivalent)
  • Experience in an Email Marketing role, experience using HTML and deploying emails through an Email Service Provider or Marketing Automation system
  • Passionate about Email Marketing, Lead Lifecycle optimisation and on-site testing
  • Results driven and keen to bring new ideas to help the team excel
  • Experience/knowledge of Marketing Automation Systems and lead nurturing principles will be an advantage
  • Experience using Dreamweaver and creating HTML emails
  • Knowledge of planning, building and optimising dynamic campaigns

 Please apply for more details!

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