PR Executive - National Accountancy Firm
A newly created role has arisen for a PR within one of the leading accountancy firms in the country. As part of a fast paced comms team, the PR Executive will play a key role in driving awareness of the firm's brand and its thought leaders. Regular travel to offices outside London is required.
The role holder will be responsible for raising the profile of the firm and its five strategic sector groups. Working with senior stakeholders and wider sector teams, you will plan and execute multi-channel thought leadership and PR campaigns, generating press coverage and co-ordinating the creation of digital content to complement wider PR campaigns. The PR Executive will identify comment opportunities, co-ordinate stories across national, regional and international audiences and respond to media queries and proactively pitch to journalists. You will also be expected to maintain the Gorkana media database and report on journalist activity on a monthly basis. From a social media perspective you will champion social media best practice, contribute to social media plans in line with PR priorities and target audiences and ensure all PR and social media campaigns are aligned to wider brand comms activities.
You must be an experienced PR professional with a proven track record of gaining press coverage and established journalist contacts in the national, newswire and broadcast areas acquired whilst working in the professional services sector. The PR Executive will be a natural writer with a good eye for a story and a confident communicator who can work with stakeholders of all levels.
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