Senior Marketing Executive - multi channel campaigns
This is an outstanding opportunity for a Senior Marketing Executive. This is a newly created role within highly prestigious B2C brand with a chance for you to add value to develop creative consumer driven multichannel marketing campaigns. They are looking for a good all rounder who is creative and not afraid to use their own initiative. A good mix between tactics and strategy.
·Creation, implementation and management of the marketing communications campaigns to support activities with the aim of increasing customer retention and engagement
·Utilisation of different marketing channels to promote activities including direct mail, email marketing, online advertising, print advertising and social media marketing.
·Briefing and managing a third party agency to deliver results.
·Manage the performance of that agency, setting targets and providing feedback, also highlighting areas for improvement
·Review and prepare metrics via google analytics's and use data to put strategies in place to continually improve
·Ensure that all activity is measurable by success and return on investment
Skills and Experience required
·Demonstrable all around marketing experience from a campaign driven background.
·Experience of working with third party marketing agencies.
·Strong numerical and analytical skills
·Strong project and budget management skills
Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted. We will, however, keep your CV and information on file for consideration against upcoming positions. If you do not wish us to keep your CV and information on file please state on your application.