Does the idea of spearheading the Baxters Soup brand resonate with you? This is a great opportunity to become the guardian and leader of the soup portfolio which is central to the whole Baxters business. As the driving force behind brand planning, performance reporting, NPD concepts, and delivery, you’ll play a pivotal role in shaping the future of Baxters Soup. You will lead across these key areas:

• Brand Planning: Lead the development and execution of Baxters Soup brand plans, optimising ranges, planning NPD, devising communication strategies, identifying distribution opportunities, and crafting media plans
• Innovation Management: Drive the innovation pipeline for Baxters Soup, from conception to delivery, collaborating closely with cross-functional teams
• Consumer & Customer Insight: Become the resident expert on Baxters Soup consumers, translating insights into compelling narratives for stakeholders while identifying key opportunities and risks
• Communication Development: Devise and execute captivating communications for Baxters Soup, ensuring consumers understand its value proposition and are informed about new product launches
• Artwork Management: Oversee and approve all artwork changes to maintain brand integrity
• Day-to-Day Brand Management: Ensure all consumer and internal touchpoints of the Baxters Soup brand are up-to-date while championing brand guidelines across the organisation

The ideal candidate will be:

• Passionate about our brands, products, and the culinary world in general
• Proven brand management experience, ideally within FMCG or a similar field
• A talent for crafting insights and bringing together trend and competitor data to steer brand direction
• Possession of a commercial mindset with a keen understanding of P&L dynamics and performance drivers
• Experience in effectively managing multiple agencies
• Exceptional organisational and stakeholder management skills
• Ability to thrive under time constraints and adapt to shifting priorities
• Resilient and composed in the face of challenges
• A sharp eye for detail, crucial for tasks like approving packaging designs and crafting engaging social campaigns

Does this sound like you? Then we want to hear from you, please get in touch today!