EMR

Digital Programme Manager

Recruiter
Location
Republic of Ireland, Dublin
Salary
Negotiable
Posted
13 Oct 2016
Closes
10 Nov 2016
Ref
1627927
Marketing Disciplines
B2B, Digital / Online Marketing, Campaigns
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Digital / Online
We have an exciting opportunity for analytical digital programme manager to join the Dublin office of a research software company.





DIGITAL PROGRAMME MANAGER RESPONSIBILITIES:

  • Management of multiple marketing campaigns
  • Own the company's EMEA marketing automation system to run all marketing programs, including nurture of leads and contacts.
  • Own and build EMEA lead and contact database to ensure a high quality database which can be segmented effectively.
  • Work closely with the international marketing team to collaborate on programs to develop and deliver breakthrough ideas and innovative campaigns.
  • Working with the sales team to ensure that the right people are ready to catch campaigns as they launch.
  • Working closely with stakeholders to ensure all are aligned on campaign goals.
  • Implement testing methodologies to continually improve overall campaign initiatives.
  • Analyse campaign results and optimise to increase engagement, lead quality, conversion rates, program performance and the effectiveness of marketing spend.

DIGITAL PROGRAMME MANAGER SKILLS/RESPONSIBILITIES:

  • Vast hands-on experience in customer marketing, ideally B2B
  • Degree educated in marketing, communications or business
  • Extensive experience working with Salesforce.com, Marketo and On24 Webinars
  • Hands on experience of running email nurture campaigns across varied countries and languages
  • Strong understanding of demand generation and revenue attribution
  • Proven track record delivering under a tight deadline
  • Experience of web design, user experience, and SEO, a plus but not a requirement