Marketing Manager

Location
England, Leicestershire, Leicester
Salary
£30000 - £35000 per annum
Posted
12 Oct 2016
Closes
09 Nov 2016
Ref
AH305
Marketing Disciplines
B2B, B2C, Marketing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Agency Side

Marketing Manager

Leicester

£30 - 35k

Ref: AH305

Green Shoots Recruitment Ltd is looking for a Marketing Manager with around 3 years marketing management experience. We are looking for someone who is very much 'hand on' who enjoys an all-round marketing strategist role, covering tradition and digital marketing. Initially a standalone role; it is expected that the successful person, will identify the support they need as the role progresses and build a team under them.

Responsibilities

  • Creation and Implementation of the overall marketing strategy for the business, including assessing marketing goals and determining direction for the function
  • Creation and implementation of a specific Digital Marketing strategy which meets the needs of the business including SEO and content on the web to drive relevant traffic and conversions
  • Developing and delivering central marketing strategy from Board level to sales and administration.
  • Driving internal change through communication and marketing
  • Event specific marketing plans for chosen events including customer research, data capture and analysis.
  • Working with Sales Teams to expand marketing input and opportunities within Sales Initiatives
  • Production of creative content including blogs, social media posts, images, infographics and writing copy in the short term, and providing direction and creative ideas in the medium to long term.
  • Managing the company's external marketing agencies including identifying, assessing and tendering specific agencies which meet the company's marketing criteria and aid in fulfilling strategy.
  • Safeguarding and reinforcing the external company brand, including setting employer branding goals and direction
  • Recruit and manage further team members as the department develops