Media Recruitment

Events Marketing Manager

Location
Reading, Berkshire
Salary
£35,500
Posted
11 Oct 2016
Closes
08 Nov 2016
Ref
VC473
Marketing Disciplines
Event, Marketing
Industry Sector
Digital / Online
Contract Type
Contract
Work Experience Level
Manager
Agency-side or Client-side
Client Side

A Multinational Technology firm is looking for an Events Marketing Manager, specialising in digital and in-person events, to join their Marketing division in Reading. This a fixed-term contract, to start asap, till June 30th 2017.

The role is part of a new events team encompassing all UK events in one central service, reporting to the Events Lead.

You will lead the marketing of the customer engagement events programme and work with a virtual team of local and global marketing stakeholders to design and execute event marketing strategies and programmes in person and digitally.

Responsibilities:

  • Cover the marketing and demand generation of all events both digital and in-person
  • Grow the audience for flagship events
  • Work closely with the data team to drive insights to inform planning
  • Leverage business analytics and relevant metrics to drive business impact
  • Ensure events strategy is aligned to business outcomes
  • Work closely with other teams to ensure the right audiences are attending each event
  • Be able to effectively manage budgets with a clear ROI

What they’re looking for:

  • Established related event marketing experience
  • Business/marketing analytics & digital marketing and social amplification desired
  • BA/BS degree required. Master’s degree preferred