Account Director - B2B PR / Marketing Agency in Altrincham

£38000.00 - £40000.00 per annum + Attractive benefits package
10 Oct 2016
07 Nov 2016
Marketing Disciplines
Account Management
Industry Sector
Agency, Marketing Agency
Contract Type
Work Experience Level
Agency-side or Client-side
Agency Side
Job Role
Account Director
This person will have a minimum of seven years' experience of marketing, of which at least three in a management position, and will have developed the necessary skills to manage a number of accounts and people.

Account management

- Specifically direct the resources within your group of accounts to retain the business in the agency / develop the full potential of accounts.
- Oversee programme planning, costs, implementation, and achievement of results for specific accounts.
- Hold regular internal and external client review meetings to evaluate progress on each account, identify most successful activities, identify problems and review overall objectives and strategy.
- Lead account teams to ensure client objectives are met through the development, implementation and review process.
- Lead strategic development of accounts.
- Has overall responsibility for achievement of agreed client programmes.
- Undertake senior client liaison on a regular basis.
- Attend key client meetings; planning / review, plus additional meetings as appropriate to size of account / agenda.
- Handle issues and crisis management on behalf of clients.
- Focus on adding value through evaluation of activities.
- Discuss with Board members when involvement with clients may be required in terms of operations (executive, policy or creative issues) or desirable in the interests of maintaining/improving client relationships

Management skills

- Coach staff within client account group.
- Be accessible, offer constructive and honest feedback.
- Closely monitor team members to ensure work is of the highest standards and remains totally relevant to clients' commercial needs.
- Discuss with Managing Director when other resources may be required either from within the agency or through outside specialist or advisers.
- Involvement in reviews of relevant account handlers.
- Bring specific personnel issues to attention of Managing Director, as necessary

Commercial skills

- Understand the company business plan and how it will be achieved.
- Play a key role in identifying and developing new business contacts, as directed.
- Play a key role in credentials meetings and pitches generated through marketing or other avenues; as directed.


- Build and maintain an in-depth knowledge of economic and industry issues.
- Build an in-depth knowledge base of clients within team, client publications, industry publications and issues.
- Advanced writing, reporting and presentation skills.
- Advanced understanding of print, photography and design. Demonstrate project management - directly/of team members.

Please register your latest CV and I'll be in touch to discuss.

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