Senior Marketing Executive, London, Contract, £30k, Publishing

£25000 - £30000 per annum
07 Oct 2016
04 Nov 2016
Willow Oxford
Marketing Disciplines
Industry Sector
Media Publishing
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
A well established company in the B2B publishing sector is looking for a creative, hands-on Senior Marketing Executive to join their London based team on a contract basis. Working closely with the Marketing Manager and Head of Marketing, you will assist in development and implementation of marketing strategies for a wide portfolio of internationally renowned publications and events.

Responsibilities of the Senior Marketing Executive
  • Support senior members of the team in creative and design aspects of campaigns, copywriting across a number of channels including social media, email print and web.
  • Developing and implementing social media and email marketing strategy, suggesting new ways of utilising channels to increase delegate and reader generation.
  • Organise print and mailing quotes, liaising with suppliers to negotiate rates.
  • Ensure brand and company values are adhered to.
  • Provide sales team with marketing collateral including digital and print copy, design, data and metric analysis.
  • Prepare databases for direct mailing, email marketing and telesales.
  • Organising HTML copy for the web team.
Requirements of the Senior Marketing Executive 
  • Ability to run multi-channel marketing campaigns to increase revenue and profit.
  • Degree educated with a minimum of two years' experience of marketing B2B products.
  • Previous marketing experience within a media, publishing or exhibition/conferences organisation is essential.
  • Skills in using Adestra software strong preferred.
  • Able to work on own initiative and part of a team.
  • Target driven with strong communication skills, able to influence and deal with stakeholders at all levels.

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