Senior Marketing Executive, London, Contract, £30k, Publishing

Location
London
Salary
£25000 - £30000 per annum
Posted
07 Oct 2016
Closes
04 Nov 2016
Ref
WO57
Contact
Willow Oxford
Marketing Disciplines
Marketing
Industry Sector
Media Publishing
Contract Type
Contract
Work Experience Level
Executive
Agency-side or Client-side
Client Side
A well established company in the B2B publishing sector is looking for a creative, hands-on Senior Marketing Executive to join their London based team on a contract basis. Working closely with the Marketing Manager and Head of Marketing, you will assist in development and implementation of marketing strategies for a wide portfolio of internationally renowned publications and events.

Responsibilities of the Senior Marketing Executive
  • Support senior members of the team in creative and design aspects of campaigns, copywriting across a number of channels including social media, email print and web.
  • Developing and implementing social media and email marketing strategy, suggesting new ways of utilising channels to increase delegate and reader generation.
  • Organise print and mailing quotes, liaising with suppliers to negotiate rates.
  • Ensure brand and company values are adhered to.
  • Provide sales team with marketing collateral including digital and print copy, design, data and metric analysis.
  • Prepare databases for direct mailing, email marketing and telesales.
  • Organising HTML copy for the web team.
Requirements of the Senior Marketing Executive 
  • Ability to run multi-channel marketing campaigns to increase revenue and profit.
  • Degree educated with a minimum of two years' experience of marketing B2B products.
  • Previous marketing experience within a media, publishing or exhibition/conferences organisation is essential.
  • Skills in using Adestra software strong preferred.
  • Able to work on own initiative and part of a team.
  • Target driven with strong communication skills, able to influence and deal with stakeholders at all levels.