EMR

Head of CRM

Recruiter
Location
England, London
Salary
Negotiable
Posted
07 Oct 2016
Closes
04 Nov 2016
Ref
96615
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
One of our FinTech clients is looking for a Head of CRM to be a key leader in the EMEA Marketing Team, focusing on implementing digital marketing transformation towards customer centricity.

The successful candidate will be partnering with B2C & B2B regional marketing units, aswell as stakeholders across EMEA and on a global scale to own and operate all of the companies owned digital marketing channels as well as pilot EMEA implementation of industry leading marketing systems

Head of CRM Key Responsibilites

  • Utilise industry leading implementation of new pieces of marketing technology
  • Evolve contact/relationship management towards true customer centricity
  • Supervise Digital Asset Management Solution, aswell as a Content Mangement System and an Interaction Management solution
  • Put together a CRM & Contact strategy
  • Own the companies Customer Data Strategy, ensuring customer data is driving core marketing strategy
  • Maximise performance of website as a core acquisition and customer channel
  • Manage external communications to customers to include a successful implentation of a new email service provider (ESP)

Head of CRM Experience / Skills

  • Extensive experience controlling a digital marketing function in a global environment
  • A proven, track record of delivering results via CRM, ecommerce and website marketing
  • Highly analytical with a customer-focused data-driven mindset
  • Proven experience in driving company intiatives at senior management level
  • Exceptional leadership skills in managing talent directly and remotely

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