Intelligent People Ltd

Performance Marketing Director

Location
England, London
Salary
£100000 - £130000 per annum
Posted
07 Oct 2016
Closes
04 Nov 2016
Ref
DA6389
Marketing Disciplines
B2C, Digital / Online Marketing
Industry Sector
Mobile Marketing
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
A Performance Marketing Director / Head of Performance Marketing / Marketing Director is needed by a game hanging, high end and unique Fintech organisation to build and execute the Global digital marketing strategy across multiple platforms; optimising and driving customer acquisition.
Reporting directly to the CMO and founders the Performance Marketing Director / Head of Performance Marketing / Marketing Director will be responsible for: -
*Creation and implementation of the full UK and International Performance Marketing Strategy
*Development and execution of innovative multi-channel marketing campaigns with the focus on increasing customer acquisition
*Full P+L responsibility for the marketing strategy
*Performing effective and thorough analysis of all marketing activity, measuring effectiveness and optimising all campaigns
*Capture and segment all customer data
*Set up and optimise all digital performance channels - SEO, PPC, Display, Paid Social, Affiliates, Etc
*Drive onsite conversion testing and conversion optimisation
*Develop attribution models
*Develop models to understand customer lifetime value
*Use the above to optimise cost per acquisition and continually drive digital acquisition performance

The Performance Marketing Director / Head of Performance Marketing / Marketing Director will have:
*At least 5 years' experience in a consumer acquisition focused role (mobile and web
*Strong knowledge of marketplaces & multi-sided platforms
*Data driven with extensive experience in conversion and online user acquisition metrics and methods, constantly tracking product performance, usage, conversions, etc
*Able to bridge the strategic "big picture" of marketing and our overall business
* Entrepreneurial spirit, ambition, drive & business acumen
* Game changing career progression with visceral impact
* Strong stakeholder management experience.
*Candidates may come from any online consumer or tech sector, such as retail, Finance eCommerce, Travel, media, airlines, hotels, gaming, social gaming, etc.

The organisation has just completed a M&A structure that will change not on the shape of the business but also the Fintech landscape. They will aggressively expand with the goal to become the leading Fintech go to in its area.
Intelligent People is a specialist Performance Marketing Director Recruitment Agency.

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