We are recruiting a Web Analyst to play a central role within this UK brand’s overarching strategy. Here you will be responsible for delivering powerful insight, business understanding and recommendations to deliver efficiencies in their digital activity and website performance, which will directly influence their lead generation activities and revenue targets attainment. Your experience provides you with an understanding on and offsite digital performance using Google Analytics as the central insight and reporting tool.
As Web Analyst, you will planning and manage an ongoing conversion rate optimisation programme, executing multi variant & A/B testing to improve onsite conversion and customer journeys working with Website Managers and other digital stakeholders. You will provide custom and automated reporting solutions through Google Analytics for these key stakeholders to help inform business decisions. You will need a strong understanding of campaign tagging and tracking across digital marketing and website to provide performance reporting.
This is an exciting Web Analyst role to make a big contribution within the digital team of a popular brand. There are terrific career prospects on offer together with the competitive salary package, which includes a bonus. This opportunity will particularly appeal to those digital analysts that live near Watford, Aylesbury, St Albans, Hemel Hempstead and Luton.
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