Intelligent People Ltd

Digital Optimisation Analyst

England, London, City of London
£30000.00 - £35000.00 per annum + 10% bonus + benefits
06 Oct 2016
03 Nov 2016
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
An entertainment brand loved by all, entering a new digital product development phase and looking to appoint an ambitious Digital Optimisation Analyst to own the data collection, reporting function and performance analysis, working with Google Analytics and various digital data sources.

Working for a data-driven business the Digital Data Analyst / Web Analyst / Insight Analyst will play a key role in driving day-today business decisions as well as informing the longer-term strategy across digital marketing, ecommerce and content functions.

As Digital Data Analyst / Web Analyst / Insight Analyst you will be responsible for:

*The management and analysis of all business data to keep the management team informed of business performance across all channels and departments.
*You will spot key trends with the business performance data and provide recommendations via research and analysis.
*Working alongside key stakeholders on daily, weekly and monthly reporting, ensuring each department is hitting its performance targets.
*Own key data collection platforms including Google Analytics, proprietary analytics engine, Magento, Google Adwords, Affiliate networks
*Monitor all commercial KPIs against forecast

The role of Digital Data Analyst / Web Analyst / Insight Analyst will require experience of:

*Analyzing data to improve business results in affiliate marketing or e-commerce sector
*‬‪Highly numerical and analytical‬‬‬‬‬‬, advanced Excel skills‬‬‬‬
*Advanced Google Analytics and Magento experience
*Able to communicate and manage multiple internal stakeholders and motivate, inspire, influence and win confidence from others
*Some familiarity with SQL/MySQL an advantage

The role is based in Central London working for a recognised and long established entertainment brand with progressive digital development plans. The Digital Data Analyst / Web Analyst / Insight Analyst will work closely with the senior management and be instrumental in directing the digital activity.

Intelligent People is a specialist Digital Data Insight Analyst recruitment agency

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