Senior Marketing Executive - Events

Location
East Grinstead
Salary
£28k - 30k per year + £3K Bonus
Posted
06 Oct 2016
Closes
03 Nov 2016
Ref
SD-16952
Contact
Simon Denney
Industry Sector
Agency, Media Agency
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Agency Side

Are you a Senior Marketing Executive with a proven track record of delivering B2B marketing campaigns, ideally within events?  We now have exciting role for you based at an independent progressive media group.  You will join a culture where teamwork, innovation & recognition for hard work are at the fore front.

Responsibilities as a Senior Marketing Executive:

  • To plan and execute marketing campaigns for conferences that achieve delegate revenue targets and maximise ROI
  • To oversee the execution of targeted email, direct mail, digital, social and telemarketing campaigns
  • To ensure all marketing is delivered in line with the brands’ positioning, ethos and strategy
  • To work with the Brand Marketing Manager to ensure conference campaign data selection and list building is conducted in line with brands’ data strategy
  • To create and install processes for campaign testing and analysis
  • To initiate a process for sponsorship marketing campaigns
  • To devise effective processes for cross promotion of non-conference products
  • To help the company continue to build deep relationships with its customers

Experience/Qualifications:

  • Preferably a graduate or with a professional qualification in marketing or related business area

Personal Attributes:

  • Ambitious and enthusiastic with a hunger to learn
  • Good communication & interpersonal skills
  • Organised with good timekeeping
  • Analytical, results-focused approach
  • Genuine interest in a career in marketing
  • Innovative and not afraid of sharing ideas
  • Executional excellence with immaculate attention to detail
  • Good creative judgement & copy-writing flair

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