Marketing Operations Administrator (12 month FTC)

Location
England, London
Salary
£24000 - £25000 per annum
Posted
05 Oct 2016
Closes
02 Nov 2016
Ref
LT4988
Industry Sector
Professional Services
Contract Type
Contract
Work Experience Level
Assistant / Graduate
Agency-side or Client-side
Client Side

An exciting role has arisen for an InterAction specialist to join a top 20 International law firm on a 12 month fixed term contract basis. The Marketing Operations Administrator will play a crucial role in the team, by ensuring that the data currently held and added to InterAction is accurate and complete. The role also includes creating relationships with users across the firm to assist in the day to day maintenance of marketing lists, reporting and training and the use of Vuture to build and send email marketing updates to clients. Key responsibilities will include:

  • Using the Vuture email marketing system to build and send email marketing updates to clients and copy-editing content to ensure it meets e-marketing best practice and is in line with house style
  • Project managing the email marketing process for each update, working with fee earners and Business Development Managers to agree objectives, content and distribution
  • Analysing email marketing updates and providing actionable insights from email performance data to help increase lead generation and client engagement.
  • Assisting in the creation and sending of bulk e-bulletins to contacts using Vuture
  • Checking e-communications before transmission and proof reading marketing materials
  • Providing support to Vuture users globally
  • Resolving pending data change notifications or potential data conflicts Conduct ad-hoc data cleansing exercises
  • Administering general company information changes
  • Managing and data cleansing "bounce-back" emails following marketing e-mailings
  • Identifying and trouble-shooting persistent data quality infringements
  • Providing client reports to the practice areas
  • Uploading publication materials to the firm's website
  • Managing the client subscription process
  • Liaise with the mailing house and provide mail-merge assistance for hard copy marketing campaigns

The ideal candidate for the role of Marketing Operations Administrator will be a bright individual with at least one year's experience in a similar role ideally within a corporate environment or partnership to include experience of using Photoshop, InterAction and the Vuture CRM system. An outstanding communicator with a high attention to detail and strong copy writing and editing skills, you must possess the ability to remain calm under pressure whilst coping with conflicting demands and meeting tight deadlines.

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