Matchking

Head of Channel Marketing

Recruiter
Location
Chertsey, Surrey
Salary
c. £90k per annum + car allowance
Posted
05 Oct 2016
Closes
02 Nov 2016
Ref
MK673
Marketing Disciplines
B2B, Channel Marketing, Marketing, Strategy
Industry Sector
IT / Technology
Contract Type
Permanent
Work Experience Level
Director, Head of, Manager
Agency-side or Client-side
Client Side

Through relentless innovation and planning our client is the undisputed consumer and enterprise electronics manufacturer in the world.
 
To drive future growth within the enterprise they wish to hire an experienced b2b channel marketer who will draw up and execute the regional marketing plan in conjunction with sales and senior management. 
 
In addition:
 
Responsibilities
 
* Own the strategic development plan and roll out targeted marketing programs through the channel and mobile operators
* Take control of the brand and messaging for each product to the enterprise
* Create long term plans and assign budget for each new product roll out, provide clear direction amongst the team on goals, campaigns and spend
* Manage the agency relationships, track each £ spent and present ROI to the board
 
Background
 
* At least 10 years b2b experience from a mobile operator or software vendor, some consumer marketing experience advantageous
* A demonstrable record of translating product features to benefits
* The ability to build customer value propositions from a basket of products and solutions
* A solid education in budget and people management