Hudson

Head of Digital Acquisition

Recruiter
Location
England, London, City of London
Salary
Bonus + Benefits
Posted
05 Oct 2016
Closes
02 Nov 2016
Ref
UK749782
Marketing Disciplines
Digital / Online Marketing
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Responsibilities:

  • Strategic review of all customer acquisition strengths and weaknesses, competitor and affiliate strategies to develop a winning Digital Customer Acquisition Strategy
  • Formulate the acquisition strategy and annual budget and acquisition targets for the website and for the sub channels.
  • Develop effective, efficient, creative, stretching Marketing Plans for each sub channel and the direct digital channel as a whole.
  • Develop and manage monthly, quarterly and annual sales campaigns for each sub channel against defined KPIs
  • Maximise the cross-channel opportunities - both from offline channels (such as Direct Mail) as well as between the online sub channels.
  • Oversee the relationships with our Natural Search, Paid Search, Social, Media Planning, Branding and other online agencies.

Requirements:

  • Candidates will need to have a online acquisition marketing experience in a direct response market (e.g. transactional financial services, gambling, shopping, holidays)
  • Developing and implementing holistic marketing strategies from the 'ground up' including financial evaluation
  • P&L and/or budget responsibility for marketing spend
  • A record of meeting and/or exceeding budget targets

Please note you will receive an automated response advising you that we have received your CV.

Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.