Your new companyHays have partnered with a group of award-winning brands, who aim to provide high-quality and special service and gifts to customers during life milestones. There are 6 brands in total under the group, with this role overseeing the main 4. The brands are a premier destination for customers going through specific key events in their life, offering a comprehensive range of products and services. With commitment to quality, creativity, and personalised experiences, the group strives to exceed expectations and create unforgettable moments.Your new roleAs Group Email Marketing Specialist, you will be responsible for developing and executing email marketing campaigns to drive engagement, increase sales, and enhance customer retention.

• Develop and execute email marketing strategies to drive engagement, nurture leads, and promote products and services offered by brands.
• Create compelling and personalised email content, including newsletters, promotional campaigns, and automated drip campaigns, that resonate with target audience.
• Segment email lists based on customer data, behaviour, and preferences to deliver targeted and relevant messaging.
• Migrating email platforms – data migration
• Collaborate with internal teams, to ensure alignment of email content with overall marketing initiatives and brand messaging.
• Design and optimise email templates for maximum impact and deliverability across various email clients and devices.
• Oversee and continuously improve the customer journey
• Monitor email performance metrics, including open rates, click-through rates, conversion rates, and revenue generated, and use insights to optimise campaign effectiveness.
• Stay up to date with email marketing best practices, industry trends, and regulations (e.g., CAN-SPAM, GDPR) to ensure compliance and maximise results.

What you’ll need to succeed

• Minimum 3 years of experience in an email marketing role
• Deep understanding of CRM
• A/B testing and experimentation
• Strong data analytical skills
• Experience using Mailchimp, Mandril and other ESP’s
• Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions
• Creative, but commercial

What you’ll get in return You will receive a competitive annual salary dependent on experience. There is 23 days annual holiday plus bank holiday included (grows overtime) and a hybrid working model of 3 days in the office and 2 days from home a week, that allows working hour flexibility. You will also receive a fantastic work life balance, with regular socials, after work activities, summer, and Christmas parties. There are discount schemes running with hundreds of the brands that the group partner with, discounted private healthcare, dog friendly office, cycle to work scheme, etc. Most importantly, you will get the opportunity to work with a team of motivated, driven, and passionate individuals who put their all into what they do. There is also a clear guaranteed progression path within this role, with the chance to grow the team and be the head.

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