B2B Marketing Manager
The Opportunity:Nigel Wright is delighted to have been appointed to support a key repeat industrial client, with their search for a new B2B marketing manager, to play a crucial part in the next growth phase of the Company. The role will report into the Sales & Marketing Director and will be a stand alone management level position. This is a hybrid role, with 2-3 days per week in the office, just North of Newcastle.Role Profile:
- Working closely with the Sales and Marketing Director on devising and executing the marketing strategy.
- Social media and website management.
- Acting as the brand custodian.
- Driving the SEO strategy and leading on email marketing campaigns.
- Leading on brand promotion activities, including event attendance.
- Working closely with the business development team on market mapping, segmentation and identifying prospects.
- Taking the lead on driving the overall B2B marketing lead generation strategy.
- Content creation both online and offline and across a range of channels.
Person Specification:
- A strong track record in a B2B lead generation marketing environment.
- Ability to commute 2-3 days per week to the HQ just North of Newcastle.
- Strong digital marketing skill set.
- Comfortable operating in a standalone management position, which will involve a mix of strategic and operational activities.
- Excellent stakeholder engagement skills with the ability to interact with all business functions and both upline and downline.