Marketing Customer Retention Manager - Luxury Goods
This is an outstanding opportunity for a Marketing Customer Retention Manager. This is a newly created role within highly prestigious brand that supplies luxury goods. The core objective of this role is to develop and execute a plan to increase customer acquisition and retention through effective use of the Aftersales system and outbound activity and events delivered through close collaboration with the relevant group marketing, CRM and other customer facing departments
·Continually analyse and improve the customer journey to ensure that our customers receive a seamless and efficient experience and the exceptional customer service they expect.
·Develop new and existing programmes to increase customer retention and improve awareness of customer insight
·Identify and engage with local partners including independent retailers, shopping centres, supermarkets
·Implement bespoke marketing initiatives to selected customer segments.
·Engage with the wider marketing team to implement effective, targeted and continuous digital campaigns both through direct email and social media.
·Ensure that all activity is measurable and that success and return on investment is reported
·Ensuring all departments work collaboratively to deliver increased customer satisfaction, increased workshop throughput and deliver additional profit
Skills and Experience required
·Demonstrable Marketing experience within Customer Retention driven environment
·Ability to think innovatively by interrupting the data and converting into implementable marketing ideas.
·Strong numerical and analytical skills
·Strong project and budget management skills
·Experience within customer luxury goods or a premium brand would be desirable but not essential.
Armstrong Lloyd is a marketing specialist recruitment services provider. Due to the high volume of applications received, we are not able to respond to each individual applicant, regrettably only those selected will be contacted. We will, however, keep your CV and information on file for consideration against upcoming positions. If you do not wish us to keep your CV and information on file please state on your application.