Marketing Executive, London, £30,000, B2B Events

£26000 - £30000 per annum
03 Oct 2016
31 Oct 2016
Willow Oxford
Marketing Disciplines
Industry Sector
Events / Conferences
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
A rapidly growing company specialising in B2B exhibitions is seeking a Marketing Executive to join the team and work across their varied portfolio. Working on events both in the UK and internationally, you will have the opportunity to join a creative and dynamic team within an award winning events company.

Responsibilities of the Marketing Executive
  • Planning, developing and implementing effective marketing communication campaigns for conferences and exhibitions.
  • Using the full marketing mix for the company’s marketing communications.
  • Writing copy for all marketing collateral, including brochures, letters, emails and websites.
  • Understanding the product and customer profile and write thorough specs for each conference/exhibition.
  • Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur.
  • Producing an accurate summary of total spend at the end of a marketing campaign.
  • Undertaking detailed ongoing analysis of marketing campaigns to ensure targets are met.
  • Assisting in the production of ongoing competitor analysis and reporting, with particular reference to pricing, presentation and promotion for each conference and exhibition.
Requirements of the Marketing Executive
  • A minimum of 2 years' experience in marketing, preferably within B2B events.
  • A can do attitude with strong organisational and communication skills.
  • Degree educated individual, ideally with a CIM in marketing.

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