eCRM / Email Marketing Executive

Bolton, Greater Manchester
£Competitive, DOE
03 Oct 2016
31 Oct 2016
Industry Sector
Travel / Tourism
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Job Details

Destinology, a leading luxury worldwide tour operator is looking for an eCRM Executive who will be responsible for the planning, delivery, development and analysis of email campaigns with a focus on driving efficient processes and improving customer engagement, whilst striving to achieve first-class email marketing that adheres to best practice. You’ll also be supporting the Marketing Manager more broadly across CRM – helping to deliver and develop the customer journey to drive long term sales, loyalty and referrals through various channels including email, direct mail and on-site activity.

The successful candidate will have a minimum of a years’ experience in a successful email marketing function ideally within the luxury package holiday or cruise sector.  They will have proven HTML email design skills and hands-on experience using enterprise email marketing platforms for campaign execution and reporting. Copywriting and proof-reading skills are essential, as is the ability to manage multiple priorities and deadlines.

Key responsibilities

  • Reporting to the Marketing Manager, this role is responsible for the end-to-end production process for campaign emails - coordinating with the Product team for content and offers, writing copy, email build, testing, sign off and final deployment.
  • Working with the Marketing Manager to develop segmentation strategies and create campaign selections.
  • Working with Marketing and Product teams to agree a plan of email campaign content taking in to account customer and trading insights along with opportunities to secure funding from supplier partners.
  • Production of weekly campaign reports.
  • Adoption and development of a test and learn strategy to optimise email marketing effectiveness.
  • Working with the Marketing Manager to create highly personalised, automated lifecycle marketing campaigns.
  • Co-ordination of content and data selection for direct mail campaigns working with Product, Marketing and Design teams.
  • Customer and booking analysis to inform marketing decisions.

Skills, Knowledge and Experience Required

  • At least 1 years’ experience working within a successful email marketing function
  • HTML email design skills including responsive design and personalisation
  • Copywriting and proofreading skills
  • Commercially focused and results driven
  • Ability to manage multiple priorities and deadlines
  • Excellent attention to detail
  • Proficiency in Microsoft Excel
  • A flexible, friendly and approachable disposition with a can-do attitude

Desirable Skills and Experience

  • Proficiency with Apteco Faststats Discoverer and PeopleStage
  • Experience using Pure 360 email campaign platform
  • Experience working on direct mail projects
  • Travel industry experience, particularly in the luxury sector

Education and Qualification

  • A degree or equivalent qualification in Marketing, Media or relevant discipline is preferred

If you feel you would work well within our award-winning team, we would be delighted to hear from you.  No agencies please.

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