Brand and Marketing Manager
New Exciting Brand and Marketing Manager, £65,000 - £75,000, Coventry
Your new company
A FTSE listed company, our client has always been a customer centric business. As they are now entering a period of significant change and transformation, their brand and marketing strategy has never been more important. Due to this they need an experienced Head of Brand and Marketing to join their team based in Coventry.
Your new role
As Brand and Marketing Manager you will manage a team of campaign, design, brand and digital marketers and be responsible for leading all the marketing and brand functions within the business. You will sit on various strategic change boards and own the brand and customer marketing strategy for these projects. Due to the significant digital transformation of the business, the Head of Brand and Marketing will set the future direction for all digital marketing. Your role will comprise developing the annual marketing plan, calendar of campaigns and managing the brand image whilst being responsible for managing a team of 7 marketing and brand professionals. Other key accountabilities include: Developing the brand strategy, customer segmentation and customer proposition development. As Head of Brand and Marketing you will also be responsible for overseeing and approving the development of tools and materials that reinforce the brand image for the customer, wholesale and education teams.
What you'll need to succeed
As Head of Brand and Marketing you will have previous experience in a Head of Brand/Marketing management role or a proven track record in a senior role and be ready to take the next step up. Experience of working with senior stakeholders up to board and management level is expected, as well as having strong media planning and buying experience. You must have excellent communication skills whilst displaying customer centric thinking and empathy for the audience. The ability to work in a fast paced environment is essential due to the nature of the role. A Marketing or Brand related degree is expected alongside people management experience.
What you'll get in return
You will receive an excellent salary of £65,000-£75,000 plus benefits package.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you but you are looking for a new position, please contact us for a confidential discussion on your career.