Head of Brand, London, Restaurant Group, £70k

Location
London
Salary
£50000 - £70000 per annum
Posted
28 Sep 2016
Closes
26 Oct 2016
Ref
JB97
Contact
James Beacham
Marketing Disciplines
Brand
Industry Sector
Food / Drink
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Job Role
Brand Director
***PLEASE ONLY APPLY IF YOU HAVE BRAND MANAGEMENT EXPERIENCE IN THE RESTAURANT, BAR OR LEISURE INDUSTRY***

Our client – operating bars and pubs across the UK – are seeking a Head of Brand to join their team. The ideal candidate will have a very commercial background and be very data and results driven

- Generate yearly commercial Plan, addressing brand growth, awareness and business objectives
- Deliver all brand specific briefs as appropriate to the Category, Marcomms & NPD teams, track status and ensure delivery on time and to budget.
- Create and present commercial proposals
- Develop review programme by assessing commercial and customer feedback – analysing results to drive strategy.
- Using a price optimisation approach, competitive and contractual benchmarks recommend brand pricing activity.
- Develop and maintain brand support material – in-store POS and Online.
- Review brand progress against commercial strategy
- Monitor competitor activity
- Monitor customer satisfaction and mystery shopper trends
- Monitor site performance through structured site visits, recognising opportunities and recommending appropriate action plans to relevant stakeholders.
- Liaise with Trading and logistics department ensure availability of products
- Line management of two