Intelligent People Ltd

Acquisition Marketing Manager

Location
England, London
Salary
£55000 - £68000 per annum
Posted
23 Sep 2016
Closes
21 Oct 2016
Ref
DA6358
Marketing Disciplines
Digital / Online Marketing
Industry Sector
IT / Technology
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Senior Marketing Manager / Acquisition Marketing Manager / Performance Marketing Manager
London, £55- 68k + benefits

Working for a well-funded and established publisher, the Senior Marketing Manager / Acquisition Marketing Manager / Performance Marketing Manager will be responsible for creating an acquisition strategy, covering all key performance channels including Paid Search, Display and social to acquire and convert consumers. You will drive significant audience growth from all direct customer marketing channels, ensuring that volume growth & revenue is maximized.
The Senior Marketing Manager / Acquisition Marketing Manager / Performance Marketing Manager will:-

-Develop an audience based marketing strategy for all channels, hands-on develop, test and optimise all digital marketing activity.
-Use data and insight to drive the strategy forward
-Manage the performance via all search marketing aspects including PPC, display and digital marketing campaigns to help drive acquisition and conversion
-Devise, develop and execute customer acquisition campaigns, managing agencies where necessary
-Identify opportunities for further revenue growth

The Senior Marketing Manager / Acquisition Marketing Manager / Performance Marketing Manager must have:

-Strong digital/performance marketing experience, acquiring and optimising high quality consumer traffic across all paid digital channels.
-Strong experience in a Finance related / eCommerce environment
-Experience developing and implementing marketing strategies within a fast moving environment
-Strong analytical skills and comfort with data
-Ability to adapt to both strategic and hands-on requirements
-A good understanding of the technologies used to run, track and optimise campaigns
-Ideally a degree in a numerical based subjects (e.g Maths, Economics, Physics etc) or equivalent experience

You will be an ambitious senior marketeer with a deep understanding of, and passion for, digital marketing strategy and e-commerce. You will be excited by the potential of this disruptive opportunity and want to demonstrate the power that your ideas and execution will have upon the bottom line.

Intelligent People is a specialist Performance Marketing recruitment agency.

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