CRM Manager

Location
Hertfordshire
Salary
£30,000 - £35,000 + bonus + benefits
Posted
21 Sep 2016
Closes
28 Sep 2016
Ref
BE111
Industry Sector
Automotive, Digital / Online
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Client Side
Job Role
CRM Manager

CRM Manager

An opportunity has arisen for a eCRM Manager to join an award winning provider of employee benefits and fleet management services. Due to continued growth they now require a dedicated eCRM Manager that can sculpt, devise, own and implement a strategy that delivers fantastic results for both B2B (employers) and B2C (employees).



KEY RESPONSIBILITIES:
 

  • Creating and implementing an email campaign strategy that converts both businesses and their employees.
  • Managing email marketing campaigns end-to-end, including planning, targeting, setup, testing, execution, reporting and optimisation.
  • Proactively create email campaigns for B2B and B2C - reporting dashboards and custom reports analysing campaign performance in order to deliver continuous improvements.
  • Championing continuous advancement of email features and capabilities including targeting, personalisation, template development in collaboration with multiple stakeholders.



EXPERIENCE AND QUALIFICATIONS

  • Email marketing experience including strategy, implementation, analytics and reporting.
  • Ideally educated to degree level or equivalent or with a relevant marketing qualification.
  • Demonstrable digital and online marketing experience
  • Strong project management skills and a results driven approach.
  • Proactive self-starter able to work independently.
  • Analytical and easily able to interpret data and transform insights into actions.



This role is a great opportunity for a candidate looking to step up from CRM Executive to CRM Manager, who is passionate about delivering great campaigns for business and consumer audiences. You will be proactive, creative and have a keen interest in new product launches, developing new campaigns and presenting great results through evidence.



In return the client offer a salary of £30,000 - £35,000 plus bonus, laptop, phone, pension scheme and employee benefits trust.



To be considered for this role, please forward your CV and a covering letter to Hannah Mcilvennie at Copeland Automotive Recruitment.
BE111