Digital Marketing Manager, Cardiff, £35,000, Education

Location
Cardiff
Salary
£30000 - £35000 per annum
Posted
21 Sep 2016
Closes
19 Oct 2016
Ref
WO47
Contact
Willow Oxford
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Education / Training
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
A leading education organisation based in Cardiff is seeking a talented Digital Marketing Manager to manage and develop the strategy for their digital communications. Working across the full digital marketing mix, you will work closely with the compay's senior management team to monitor digital marketing across a range of channels.

Responsibilities of the Digital Marketing Manager
  • Devising strategies to drive online traffic to the company website
  • Tracking conversion rates and making improvements to the website
  • Developing and managing digital marketing campaign
  • Utilising a range of techniques including paid search, SEO and PPC
  • Overseeing the social media strategy for the company
  • Managing online brand and product campaigns to raise brand awareness
  • Managing the redesign of the company website
  • Improving the usability, design, content and conversion of the company website
  • Responsibility for planning and budgetary control of all digital marketing
  • Evaluating customer research, market conditions and competitor data
  • Review new technologies and keep the company at the forefront of developments in digital marketing
Requirements of the Digital Marketing Manager 
  • A minimum of two years' experience in digital marketing 
  • A background in marketing for the education sector or public sector strongly preferred
  • Degree educated with a CIM in marketing essential
  • Ability to speak Welsh strongly preferred

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