Account Director - Healthcare Advertising

Location
Windsor, Berkshire
Salary
up to £55,000
Posted
20 Sep 2016
Closes
18 Oct 2016
Ref
1321
Marketing Disciplines
Account Management
Contract Type
Permanent
Work Experience Level
Director, Manager
Agency-side or Client-side
Agency Side
Job Role
Account Director

A recent-award-winning independent healthcare advertising agency has an exciting opportunity for an experienced healthcare Account Director to join its client services team. The company is based in offices near Windsor and handles campaigns for some of the biggest brands from some of the best-known pharmaceutical companies in the world.

The role of the AD is to oversee and strategically manage allocated accounts, alongside an SAM/AM/SAE or AE. This will require high-level knowledge of disease area, brand references and brand guidelines; knowledge of the promotional mix, online and offline business opportunities and knowledge of NHS structure and industry set-up.

There will be senior client liaison and day-to-day management of multiple allocated accounts (advertising and new media), so you will need to develop and maintain relationships with senior client personnel, identifying new material for brand promotion, being able to critique materials in line with brand strategy and aims. You will be expected to be able to offer strategic advice whilst identifying new brand and project opportunities and recommending strategic direction to clients. You could be organising, running and writing development plans and subsequent brand review meetings for allocated accounts

You will be capable of presenting at client meetings, possibly leading the presentation, as well as pre-meeting planning, presentation/agenda writing and post-meeting follow-up and contact reporting. We’re looking for an experienced Account Director who can delegate applicable tasks to Senior Account Manager/Account Manager/Account Executive/Senior Account Executives; with high-level knowledge of the ABPI code of practice and other codes of practice relevant to the account type and creative medium.

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