Brand Manager (Marketing Foodservice)

Kingston upon Hull
20 Sep 2016
18 Oct 2016
Candidate Services
Marketing Disciplines
Industry Sector
Food / Drink
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Brand Manager
Brand Manager (Marketing Foodservice) 

Our client is proud to be the world’s leading producer of specialty vegetable fats. Through their unique co-development approach, they develop and provide value-adding vegetable oil solutions in close collaboration with their customers, enabling them to achieve long-lasting business results. 

By doing so, they solve customer-specific needs across many industries including Bakery, Chocolate & Confectionery, Dairy, Foodservice, Infant Nutrition and Personal Care. 

Our client employs more than 2,700 employees globally and with 19 production facilities and customisation plants, and sales offices in over 25 countries spanning six continents they have one of their industries most diverse global footprints. 

Position: Brand Manager – Marketing Foodservice 
Location: Hull 
Salary: £Competitive 
Benefits: A competitive benefits package including investment in training and development, along with rewards that reflect individual performance 

About the role: 

You will assist in the creation and delivery of our client’s Foodservice Marketing strategy, being an integral part of a team that is passionate about Foodservice brands, their customers and great food. 

You will own, create, manage, implement and analyse brand strategies and performance using all elements of the marketing mix to drive brand and business growth across Europe. You will be responsible for working with category and specialist business teams to lead the development and execution of strategic growth plans for given brands. 

This role establishes brand proposition and standards and champions these within the wider team to ensure product quality and brand standards are met for each quality tier. You will also manage the full marketing mix to deliver marketing initiatives that will achieve company and own brand strategy, developing great products, initiatives, food and business solutions, innovation and real value. 

Main responsibilities will include: 

- Work with the marketing team to develop and deliver the foodservice marketing strategy, working to a budget and deliver marketing that has a real impact to the business 
- Manage and develop brand identity (vision, mission, goals and strategies) to create a lasting impression among customers, improve product sales and market share 
- Take on responsibility for the implementation of brand strategy into brand plans, brand positioning, traditional and digital marketing initiatives and integrated campaigns 
- Take on the management of product portfolio within the brands 
- Manage packaging design and branding as well as brand re-launches including full packaging design updates 
- You will be responsible for the development new product categories to the business and your brands and implementing go-to market strategies 
- Liaise with global brand teams and central marketing to ensure alignment with global strategy 
- Liaison with their marketing agencies and other 3rd parties over brand strategy and campaign development 
- Tracking, reporting and analysing brand performance with understanding on ROI on campaigns to drive brand growth and identify opportunities for growth 

About you: 

- Experience putting together brand strategies and marketing campaigns with clear objectives, strategy and tactics 
- Creative flair for marketing communications 
- Working to tight timelines, be a self-starter and have good problem solving skills 
- Presentation skills will also be key for this role so you should be confident to stand up and put forward your view 
- Experience will be in FMCG or food and beverage production in either B2B, B2C or both is desirable 
- Educated to degree level, or equivalent 
- Excellent project management skills, ideally within a large business 
- Ability to foster strong relationships with internal and external stakeholders at all levels of the business 

You may have experience of the following: Brand Manager, Marketing Manager, Foodservice, Brand Strategy, Marketing Campaigns, ROI, FMCG, B2B Marketing, B2C Marketing, Project Management, Campaign Planning, etc. 

This vacancy is being advertised by Easy Web Recruitment, the UK’s leading Online Recruitment Agency. The services advertised by Easy Web Recruitment are those of an employment agency. No terminology in this advert is intended to discriminate on the grounds of gender, race, disability, age, sexual orientation, religion, or belief, and we confirm that we will gladly accept all applications.