Digital Experts Personnel LTD

Senior Product Marketing Manager

Location
London (Central), London (Greater)
Salary
Up to 90K plus Bonus and generous benefits
Posted
19 Sep 2016
Closes
17 Oct 2016
Marketing Disciplines
B2B, B2C, Market Research, Product Development
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side

If You are from a technology, Manufacturing or FMCG Backround in Product marketing and want to expand your horizons....

If you are you a fresh thinker, creative and see the product as "your baby" then this is for you

Note: 50% travel expected globally

Responsibilities

Build a compelling value proposition for their products, services and brand. Articulate it to its millions of customers. Develop and own product positioning and messaging.

Develop effective brand recognition strategies, particularly for new products and product enhancements. Must have a strong creative approach that can question the accepted ways and look at new

Align with all relevant business partners -product management, pre-sales, sales, etc.

Maintain and drive the competitive landscape. Track progress, understand target markets and identify insights to inform product strategies.

Win/loss analysis

Develop product positioning and messaging that differentiates their products in the market.

Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of our products ATL and BTL

Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan Market intelligence - be the expert on our buyers, how they buy and their buying criteria; be the expert on the competition.

Attributes

Deep understanding of buyer needs, preferences, use cases, methods and criteria, thought leadership

Outstanding communicator

Ability to translate complexity into creative, intuitive content and programmes

Comfortable with fast-paced, ambiguous environments

 

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