Carter Murray

Head of Media and Digital - to start 3rd October

Recruiter
Location
England, London
Salary
Negotiable
Posted
19 Sep 2016
Closes
17 Oct 2016
Ref
HPCOAS01
Marketing Disciplines
B2C, Marketing, Strategy
Industry Sector
FMCG, Luxury Goods
Contract Type
Contract
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Job Role
Media Manager

Beginning with an obsessive focus on consumer needs and behaviors, the Media & Digital lead will describe how rapid changes in consumer behaviors, digital experiences and media consumption offer major opportunities in planning and execution for brand creative and growth objectives. Working with brands and agency partners, candidates should have a deep knowledge across all media and marketing channels, be conscious of the wider organization such as trade and retail partners as well as PR, Merchandising and other partners, internal and external.

Responsibilities

Aggregating digital insights to describe changing consumer journeys to describe how media can help brands outperform in their objectives

Cultivating and strengthening relationships by empowering brands to understand and harness the competitive advantages from digital and media

Making Digital & Media exciting, relevant and understandable across the business creative consistent narratives that connect to brand objectives

Working effectively with the marketing department and other relevant internal teams

Using deep experience across digital, TV, print, out of home, cinema and all other channels to inform brand decision making

Able to build strong relationships with internal and external clients based on mutual trust and respect, and a consistently high standard in all client facing activities

Analysis & reporting of plans, results into divisional leadership (Luxury, Consumer Beauty & Salon Professional) and HQ

Manages local media agency relationships with brands - Maintaining accurate control of budget spend on brands

Management, creation and sharing of best practice across the business - both internal and external best practice

Accountable for the efficiency and effectiveness of local media plans and creating a ROI feedback loop to ensure lessons learned are driving brand education and performance

Drives analysis of media plans, results and data to help inform brand strategies

Ongoing management of media execution to ensure regular and relevant optimization by relevant agency or partner

Sets internal client expectations and ensure delivery

Day to day management of Media & Digital Analyst (UK, USA and Germany only)

Business Skills

Deep digital skillset across all disciplines, including but not limited to Search (paid and SEO), Programmatic, Video (You Tube, VOD & OLV), Partnerships, Social (paid and natural), e-Commerce, Data & Analytics, Multivariate testing, Remarketing, Content marketing and start-up/new technology e.g. beacons, virtual reality and how each of these relate to building the consumer experience that the brand desires

Understanding of Beauty or FMCG businesses, combining all elements of the mix including sales, marketing, media and ecommerce

Holistic, Non-Linear Planning ability

Understanding of consumer decision journey & the role of each media to address consumer barriers at each stage of the journey

Deep understanding of the Paid, Owned & Earned ecosystem and how this relates to brand strategy

Strong experience of bringing innovation and re-invention to brands and demonstrating ROI

Personal Skills

Communicates effectively, delivering impactful presentations and able to negotiate and influence

Shows a strong sense of individual accountability and able to work with autonomy

Is a change champion and pioneers new ideas and approaches

Committed to deliver results and goes after the stretch target

Demonstrates a sense of urgency and knows when to act and when to wait

Has a flexible approach and adapts to challenges and changing priorities as needed

Organises their own work and that of others, taking responsibility for the quality of all deliverables

Strong team player and collaborates easily with others, willing to help and learn from others and shares relevant information with the team

Embraces and accelerates change, thinking outside the box and bringing fresh ideas, in a fast paced environment

Background

Digital DNA a must

Fluent or native English speaker including exceptional written English

Client side experience with a leading player preferable, or agency side if dealing with a major client

Planning experience essential, buying experience or deep understanding would be beneficial

Excellent relationship building ability at all levels

Agency management experience desirable

Knowledge of or ability to work with reporting/planning systems

Ability to work in cross-market media team led from Global Growth Team in London to build media excellence across the business

SR Group is acting as an Employment Business in relation to this vacancy.

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