Web Analyst

Watford, Hertfordshire
£20,000 - £25,000 DOE
19 Sep 2016
17 Oct 2016
Industry Sector
Digital / Online, Retail
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side

Web Analyst

Purple Monkey Recruitment are working with a leading specialised retailer, based in Hertfordshire – 20 mins outside of London, who are looking for a Web Analyst to join the digital team.

As Web Analyst you will be reporting to the Head of Digital and will be responsible for providing actionable insight of the web performance and by using cutting edge technology measuring stores sales influenced by an online journey

This role would be suited to a bright graduate (Marketing, Stats or Business degree ideal) or a candidate looking for their next Analyst role with a view for longevity and progression.

As the Web Analyst you will:

  • Analyse consumer behaviour, conversion data, customer journeys, and basket funnel analysis
  • Provide measurement and reporting on all digital marketing campaign activity and where required use available data sources to deep dive and troubleshoot campaign performance issues
  • Utilise marketing leading technology to track store sales back to the relevant digital marketing campaigns
  • Deliver regular reporting, analysis of the web performance and from this determine actions required to drive the business and sales forward
  • Monitor competitor activity and keep team up-to-date with rival’s promotional activity and website activity using the relevant tools such as Experian Hitwise
  • identify new ways to generate online revenue based on your analysis
  • Create a meaningful weekly online/web dashboard for the online team
  • Create ad-hoc reports for the online team to assist with them with trading of the website

To be successful in this role you will ideally have the following skills and experience:

  • Web Analyst from a retail background
  • Excellent analytical skills
  • High level of experience in advanced Excel
  • Strong knowledge of Google analytics and ideally Google Tag Manager
  • Experience and knowledge of SQL highly beneficial
  • Knowledge of attribution models would be advantageous
  • Experience of using Hitwise would be beneficial
  • A sharp eye for detail with accurate grammar and spelling is a must
  • Highly organised and diligent with a capacity to work on multiple projects at the same time
  • Strong proficiency with Microsoft Word and PowerPoint for producing business reports and presentations
  • Excellent communication / interpersonal skills both written and verbal

A great role with enormous potential for a Web Analyst to join a dynamic and growing team, and make the next step in career progression.

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