Brand Development Manager

Scarborough, North Yorkshire
£35,000 - £42,000 plus benefits
19 Sep 2016
17 Oct 2016
Marketing Disciplines
Industry Sector
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Brand Manager

FMCG Connect are pleased to be working with a large multinational FMCG organisation that is in search of a Brand Development Manager to assist the Marketing Manager in delivering an innovation plan that contributes further growth. 


  • Support the creation of the future strategy of our potato portfolio, leading recommendations on product areas of responsibility
  • Developing NPD opportunities from insights to concepts to product solutions, developing concept into a commercial opportunity, validating opportunity through to launch.  Driving NPD opportunity through internal gate system, successfully aligning all key stakeholders
  • Demonstrate clear understanding of product/ market performance and financials and interpret to find opportunities for growth, both ex-factory drivers of volume and profit and in-market consumer behaviour and brand health
  • Understand impact of pricing and promotions on performance and make recommendations on 4P strategies
  • Champion packaging design, development and manage changes efficiently for products of responsibility
  • Build internal relationships through key involvement in cross functional teams to deliver key NPD 
  • projects, building strong relationship with key stakeholders, project manager, innovations, manufacturing & supply chain, managing any global relationships linked in with NPD opportunity.


  • Experience of working within FMCG Marketing at this level (minimum of 4 years marketing experience)
  • Previous Project Management experience
  • Educated to graduate level or equivalent 
  • Knowledge of FMCG industry
  • Understanding of continuous consumer data sources including EPOS, Shopper Panel, Dunnhumby and Family Food Panel
  • Intermediate Microsoft office package 

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