CRM Executive

£25,000 pa
19 Sep 2016
17 Oct 2016
Marketing Disciplines
CRM, Digital / Online Marketing
Industry Sector
Digital / Online
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
CRM Executive

CRM Executive

Seeking the next step in your marketing career?

Our client a leading iGaming operative is looking for someone to work within the Marketing Team as a CRM Campaign Executive. Your responsibilities will include the delivery of CRM activity for the Interactive business, including implementation of all marketing campaigns and ensuring the achievement of the corresponding KPI targets.

Key responsibilities

  • Delivery of all CRM activity for the business – including e-mail, direct mail, SMS marketing, site/mobile messaging, loyalty programme(s) and other activity streams as required
  • Manage the promotional calendar, ensuring that all bonus codes, promotions and campaigns are delivered
  • Ensure that all activity delivered is consistent and follows the Brand guidelines as well as Best Practice and that all materials are fully compliant with all relevant legislation
  • Proofing all campaign and ensuring that quality standards are met
  • Source, segment, acquire and manage email marketing data, working with CRM Team and technology partners where appropriate
  • Drive forward the performance of email marketing in terms of Open Rate, Click Through Rate and ROI whilst reducing unsubscribe rates
  • Track all campaigns and report performance on a regular basis
  • Implement testing plans to develop rich and dynamic content, subject lines and promotional offers
  • Monitor customer experience across all channels and make changes where required through support teams to ensure any sub-optimal items/processes/pages/etc. are improved

Knowledge, Skills & Experience

  • Experience of working in a marketing / CRM team, either agency or client side, ideally in the online gaming industry
  • Experience of actively using and optimising CRM techniques including segmentation, campaign planning, implementation and evaluation
  • Good IT skills including strong experience of Microsoft Office (Excel, Word, Outlook etc)
  • Good technical skills in HTML and knowledge of Dreamweaver required
  • Experience of working with Content and/or Campaign Management Systems preferred

Sound like something you're interested in? Get in touch for more information

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