Digital Media Buyer

Recruiter
Location
London (Central), London (Greater)
Salary
£45,000 - £50,000 pa
Posted
19 Sep 2016
Closes
18 Oct 2016
Industry Sector
Gaming
Contract Type
Permanent
Work Experience Level
Executive
Agency-side or Client-side
Agency Side
Job Role
Media Buyer

Digital Media Buyer

The Online Media Buyer role requires a combination of, analytical and creative skills. The successful candidate should have exceptional knowledge about setting up and running online marketing campaigns.

Key responsibilities will be:

  • Set up and manage online media campaigns. 

Key measures of success:

  • Optimization of campaign click-thru rates, conversion rates, and bid management.
  • Campaign performance against target KPI’s
  • Profit margin on campaigns

Desired Skills and Experience

  • Deep knowledge about Facebook’s and Google marketing platform
  • Minimum of two (2) years of integrated online media buying  
  • Expertise in working with DSPs, SSPs, ad exchanges, ad networks & aggregators, ad servers and web analytics platforms
  • Fundamental knowledge of ad targeting methodologies and iterative test-and-learn optimization practices
  • Experience with online ad serving concepts (CPM/CPA/RTB/ROI), video, mobile and social
  • Sharp eye for detail
  • Comfort working in a fast-paced, always-on, start-up environment
  • Experience with the following tools is a plus: Facebook Power Editor, Facebook Ad Manager, Google Adwords, Content Advertising, PPV, Taboola, Outbrain. 

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