Ecommerce Marketing Manager, B2B Retail, Reading, up to £50k

Location
Reading
Salary
Not specified
Posted
19 Sep 2016
Closes
17 Oct 2016
Ref
JB92
Contact
James Beacham
Marketing Disciplines
Marketing
Industry Sector
IT / Technology
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
The Digital Sales Marketing Manager (Ecommerce Marketing Manager) will be responsible for driving the online sales strategy using a variety of marketing techniques. The role will be very hands on across all digital and ecommerce channels; social, display, retargeting, PPC and email marketing. The ideal candidate will have 4-8 years’ experience working in a fast-paced online sales organisation.

Responsibilities:


• Develop and implement the Digital Marketing Strategy – acquisition and retention.
• Drive direct sales and site registrations via the ecommerce platform using digital channels.
• Increase Share of wallet by implementing digital cross-selling techniques.
• Management of the digital fulfilment team; including phone support.
• Management of remarketing / Display, SEO and Paid Social campaigns.
• Map out and optimise on and offline customer journeys
• Creation of email campaigns; A/B testing, analysing CTR, OR and CRO
• Develop the content and SEO strategy to drive digital traffic and ecommerce sales growth
• Working across the business to plan and schedule seasonal/yearly product launches.
• Co-ordinating design, trading and other teams throughout the business.
• Curate content across all social media channels, display ads and optimizing paid social campaigns
• Analyse competitor activity and market trends to stay ahead of the curve.
• Create weekly and monthly reporting on KPIs for digital channels.
• Research new and expanding markets/influencer's in order to increase exposure.

Requirements:

• Must have. 4-8 years’ marketing experience in an e-commerce/ online sales environment
• Excellent communication skills.
• Line management experience is preferred.
• Strong ability to work under pressure and meet online sales targets.

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