Intelligent People Ltd

Head of Customer Growth - Mobile App

Location
England, London
Salary
£70000 - £100000 per annum + bonus and equity
Posted
15 Sep 2016
Closes
13 Oct 2016
Ref
JO0000006342
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Mobile Marketing
Contract Type
Permanent
Work Experience Level
Head of
Agency-side or Client-side
Client Side
Head of Customer Growth - Mobile App


A bright Head of Customer Growth / Customer Acquisition Manager / Senior Marketing Manager is required for a fast growing, well-funded mobile app company in West London. You will create and drive growth strategies across digital channels, driving app downloads, increasing and optimising revenue covering all key performance channels both on and offline.

This young spirited business of around 45 people has an open structure, with little hierarchy welcomes big ideas and expects the Head of Customer Growth / Customer Acquisition Manager / Senior Marketing Manager to be pulled in a number of directions!

The Head of Customer Growth / Customer Acquisition Manager / Senior Marketing Manager will be responsible for:
* Delivering successful customer acquisition in line with company strategy
* Devising creative ways to engage with different communities in the UK & continental Europe
* Testing different customer & community engagement strategies on a local and hyper-local level
* Analysing and reporting the outcomes of different customer approaches
* Working closely with company management and with other teams to increase the effectiveness of customer & community engagement
* Taking on leadership in your team as it expands over the next year

The Head of Customer Growth / Customer Acquisition Manager / Senior Marketing Manager will have:

* Min 5+ years' experience in a data-driven customer acquisition position
* Prior experience working on customer acquisition for mobile platforms
* Demonstrated experience with offline / direct mail campaigns, email and SMS marketing and targeted local marketing
* Particular experience with customer engagement focused on local communities
* Data-driven when optimising customer conversion and retention
* Experience understanding and targeting the customer and testing efficiently to find the right strategies for engagement and retention
* Experienced and yet open-minded
* Motivated by ambitious targets; passionate about data and getting things done
* Highly autonomous but a great team player
* Strong quantitative skills and analytics experience
* Fluency in another European language is a plus
* Want to play a leading role in building something amazing
* PPC/SEO knowledge is desirable

This is an exciting opportunity for the Head of Customer Growth / Customer Acquisition Manager / Senior Marketing Manager to build the performance marketing environment in a position which will have a significant impact on the business as it launches across Europe and establishes its place in the market.

Intelligent People is a specialist Head of Customer Growth recruitment agency.

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