Data Analyst

£20000 - £28000 per annum
15 Sep 2016
13 Oct 2016
Marketing Disciplines
Industry Sector
Business Services
Contract Type
Work Experience Level
Agency-side or Client-side
Client Side
Job Role
Data Analyst
We are partnering with a global business services organisation who employ over 4000 people and have facilities across the United Kingdom. This business has expanded to become a market-leading supplier of workplace services in the UK as well as nationwide and overseas. They business has decided to 'go back to basics' and completely overhaul their Marketing Department and overarching strategy.

As part of this, the Head of Marketing is looking to bring in a Data Analyst based at the Skelmersdale site who can, from a vertical market perspective, ensure the Core Marketing Department fully and accurately understand the behaviours and characteristics of their customers.

As a Data Analyst, you will ensure the allocation of customers by field and telesales agents, fully maximising the market opportunity, whilst protecting the existing share of wallet.

Data Analyst Key Responsibilities:

- From a customer perspective, provide strategic guidance relating to territory planning for Telesales and Field sales
- From a customer perspective, provide regular analysis and reporting back to the Core Marketing team, summarising: Market Penetration stats, recommendations for key sectors to target, and triangulation of assumptions against Category analysis
- Regularly complete gap analysis where the CRM business universe may be incomplete e.g. challenge the accordance and completeness of the CRM universe
- Identify patterns and make actionable recommendations relating to product correlations by specific customer group

Data Analyst Knowledge & Experience:

- Advanced knowledge of Microsoft suite including Access and Excel & working with data e.g. Query design, make table / update statements etc.
- Knowledge of SQL Server
- Direct Marketing or Digital Marketing experience and understanding of standard industry practices.
- Strong relational database skills and experience of data mining tools
- High level of technical ability in database interrogation
- The ability to convert large volumes of data into proactive insights
- The ability to interpret semi-technical situations from an IT perspective and communicate solutions in plain English
- An excellent communicator, able to present data solutions clearly and succinctly
- The ability to understand and interrogate various data sources within the business and recommend / implement processes to support ongoing data capture / cleanliness / batch updates etc
- The ability to analyse problems from a variety of angles, and support the Management team in Business planning for future requirements.

This is an opportunity to join an international organisation who are investing significantly in data and getting to know their customer. If you'd like to take this chance to develop in a leading organisation then please click the link to apply or send your CV to John Reid at Adam Recruitment.

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