Digital Marketing Manager, £45,000, Events

Location
London
Salary
£40000 - £45000 per annum
Posted
15 Sep 2016
Closes
13 Oct 2016
Ref
WO46
Contact
Willow Oxford
Marketing Disciplines
Digital / Online Marketing
Industry Sector
Events / Conferences
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
A leading creative events and logistics agency is seeking a talented digital marketeer to head up the company's digital marketing strategy. Working with a wide variety of clients, you will be responsible for working across departments in a varied role to uphold brand guidelines and develop the digital marketing plan and strategy.

Responsibilities of the Digital Marketing Manager
  • Develop digital campaigns to market the company within the events industry to prospective clients
  • Work with in-house designers to develop brand identity, assisting in compiling marketing collateral
  • Work with the social media team to develop accounts strategy and calender
  • Manage the company website, working alongside the company's external web development agency
  • Developing SEO strategy for the company's website 
  • Producing copy for newsletters, press releases, reports and case studies
  • Assisting with the production of online video projects, i.e. show reels and case studies, using web video channels including Vimeo and YouTube
  • Creating and designing graphics using graphic design software for web and print collateral, limiting the need to outsource to external designers
Requirements of the Digital Marketing Manager 
  • At least 5 years' experience in a digital marketing role within the events industry
  • Experience in end-to-end management of digital campaigns is essential
  • Ability to work creatively and efficiently within marketing budgets
  • Background in creative design in graphics or spatial design, with strong skills in design software including Microsoft Office and Adobe CS6 essential
  • Ability to network extensively across the events industry 

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