Hudson

Marketing Analyst - SAS / SQL

Recruiter
Location
England, London, City of London
Salary
£40000 - £60000 per annum + Bonus + Benefits
Posted
15 Sep 2016
Closes
13 Oct 2016
Ref
UK748737
Marketing Disciplines
Analysis
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side
Job Role
Other

Responsibilities:

  • Building a central and consistent approach to reporting across markets
  • Campaign analysis and reporting to evaluate the success and impact of the different marketing campaigns (ROI)
  • Building customer segmentations
  • Implementing a test and learn culture to continually improve campaign activity across multiple channels
  • Translating customer data into actionable information for customer contact programmes
  • Generating actionable insights from the database and campaign results
  • Creating a 360 view of the customers
  • Input into campaign decision making through analysis
  • Coordinating and executing data processing requests from the marketing team
  • Maintaining customer information to ensure we adhere to data protection requirements
  • Introducing robust data controls to ensure we are compliant in market/industry requirements
  • Leading Analytics project/vendor management
  • Managing marketing campaign tools implementations and optimisation (Microsoft Dynamics)

Requirements:

  • Experience of segmentation and data analysis - experience of SAS or SQL is essential
  • Data driven campaigns
  • Balancing multiple projects
  • Strong academics are essential
  • Taking ownership
  • Delivering against targets
  • Process improvement
  • Responsiveness
  • Customer centricity
  • Working accurately at pace
  • Measuring effectiveness
  • UK working experience

Please note you will receive an automated response advising you that we have received your CV.

Hudson is a leading provider of permanent recruitment, contract professionals and talent management solutions worldwide.

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