Head of Marketing - Boston, USA
This global FTSE 250 brand is one of the world’s largest publishing and information providers to the financial services and investment management industries. They are looking for a Head of Marketing to drive the international go-to-market strategy for one of their business divisions, based in Boston, Massachusetts, USA.
This role presents and exciting opportunity for an international marketing leader to take a new challenge in the United States.
Joining the divisional leadership team, the role will report to the Managing Director in Boston and work closely with the global CMO and corporate marketing team in London. Experience in senior stakeholder management and engaging cross-functional teams internationally will be key to driving success. The role will develop and deliver the marketing strategy, leading a re-brand project and implementing a data driven demand generation campaign strategy. The role will lead the launch of new product offerings and develop differentiated propositions and messaging strategies to drive measurable success.
The successful candidate will hold a strong academic record (MBA preferred). They will have extensive experience in international B2B product and demand generation marketing strategy, within a fast-paced & sales focussed environment. Experience in investment management and financial services is preferred.
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