Our client is a young, ambitious, global technology company. Looking for a skilled, creative, hands on Marketing Manager who can make a real impact and deliver results.
THE ROLE OF MARKETING MANAGER:
Create campaigns using a variety of digital and non-digital channels, attracting incoming opportunities, qualifying opportunities and converting them into leads for the business
Be responsible for the entire cycle from lead creation to nurturing, ensuring that all leads are cultivated throughout the sales cycle to support both Account Management and Sales functions
Build and manage a rich content editorial calendar that attracts a qualified audience through, whitepapers, reports, webinars, infographics, etc.
Grow new leads, including marketing-qualified leads, by converting incoming enquiries through calls-to-action, landing pages, and lead generation content
Optimize marketing automation and lead nurturing processes through email, content, and social channels.
Establish analytics to identify how marketing activity translates into results, and continually refine the process to support the conversion of prospects to clients and existing clients to new opportunities.
THE IDEAL CANDIDATE FOR MARKETING MANAGER:
Demonstrable experience of software product marketing experience
Experience in SaaS, email, web, social marketing software or equivalent is an advantage
Ideally a degree or equivalent in business or marketing
Very strong written communication skills
Excellent people and management skills to interact with colleagues and cross-functional teams, and third parties.
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