Jamie Miller Marketing Recruitment

Marketing Manager

Location
London
Salary
£45000 - £55000 per annum
Posted
14 Sep 2016
Closes
12 Oct 2016
Ref
LC107
Contact
Lucy Clayton
Marketing Disciplines
Digital / Online Marketing, Marketing
Industry Sector
IT / Technology
Contract Type
Permanent
Work Experience Level
Manager
Agency-side or Client-side
Client Side

Marketing Manager

Our client is a young, ambitious, global technology company. Looking for a skilled, creative, hands on Marketing Manager who can make a real impact and deliver results.


THE ROLE OF MARKETING MANAGER:


Create campaigns using a variety of digital and non-digital channels, attracting incoming opportunities, qualifying opportunities and converting them into leads for the business

Be responsible for the entire cycle from lead creation to nurturing, ensuring that all leads are cultivated throughout the sales cycle to support both Account Management and Sales functions

Build and manage a rich content editorial calendar that attracts a qualified audience through, whitepapers, reports, webinars, infographics, etc.

Grow new leads, including marketing-qualified leads, by converting incoming enquiries through calls-to-action, landing pages, and lead generation content

Optimize marketing automation and lead nurturing processes through email, content, and social channels.

Establish analytics to identify how marketing activity translates into results, and continually refine the process to support the conversion of prospects to clients and existing clients to new opportunities.


THE IDEAL CANDIDATE FOR MARKETING MANAGER:


Demonstrable experience of software product marketing experience

Experience in SaaS, email, web, social marketing software or equivalent is an advantage

Ideally a degree or equivalent in business or marketing

Very strong written communication skills

Excellent people and management skills to interact with colleagues and cross-functional teams, and third parties.

 

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